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About Now What Production
Our MISSION
The Now What journey began with a simple connection on LinkedIn, which quickly blossomed into a shared vision for the future of entertainment. What started as a professional introduction became an exchange about music, creativity, and the transformative power of storytelling. From that spark, Dazz and William united their talents—Dazz bringing creative vision and cultural influence, William contributing strategic leadership and entrepreneurial drive.
Together, they built Now What as more than a production and entertainment company: it is a platform where purpose and creativity meet, designed to inspire audiences and shape culture while driving sustainable growth. Now What is committed to producing high-quality, innovative, and inclusive content that resonates on a global scale—blending artistry with strategy to deliver both cultural impact and business success.
At its foundation, Now What is guided by three principles: creativity that captivates, purpose that inspires, and strategy that sustains. By amplifying diverse voices, fostering meaningful collaborations, and embracing bold ideas, the company is positioning itself as a leader in the evolving entertainment landscape. With an entrepreneurial spirit and a commitment to excellence, Now What seeks not only to entertain but to empower, creating experiences that drive dialogue, spark change, and leave a lasting mark on communities worldwide.